Design companies have been making websites for their clients for years, and design companies that make websites are undoubtedly comfortable with how to make a website development project profitable and with how to keep the client relationship profitable by maintaining that site once it is complete.

With the advent of CMS, companies are taking a larger role in the development of their own websites and in the maintenance of them once they've been built.  That's what CMS is all about -- shifting the locus of control away from external sources and toward autonomy for the website owner.  The issue for the design company is how to maintain a profitable relationship with the client company within the new environment.